TikTok remains vigilant in its commitment to user safety and would remove any content related to the blackout challenge from its app, the spokesperson said, adding “our deepest sympathies go out to the family for their tragic loss.” In a previous statement issued in response to Anderson’s death, the company said “this disturbing challenge, which people seem to learn about from sources other than TikTok, long predates our platform.” TikTok does not comment on ongoing litigation, a company spokesperson said. The “algorithm determined that the deadly blackout challenge was well-tailored and likely to be of interest to 10-year-old Nylah Anderson and she died as a result,” according to the complaint, which also names TikTok parent company ByteDance Inc. She spent five days in a pediatric intensive care unit before succumbing to her injuries.Īnderson’s family accused the social media platform of marketing a defective product and negligence, saying in the suit that the dangerous dare “was thrust in front” of the girl by TikTok on her “for you” page. 7, according to a complaint filed Thursday in federal court.

TikTok’s new offering follows the same sort of model by helping creators cut down on the amount of time and effort it takes to reach out to brands to try to get brand deals.Nylah Anderson, an intelligent child who could speak three languages, was found unconscious in her bedroom in suburban Philadelphia on Dec. Or, they can run “challenges” that invite people to post using a specific prompt or sound on TikTok or Instagram for the chance to receive cash rewards determined by engagement milestones. These celebrities and influencers are able to sell the chance to collaborate with them.

Pearpop allows creators and brands to buy collaborations with celebrities like Madonna and creators like Sommer Ray. The idea and premise behind the TikTok Creative Challenge is somewhat similar to that of Pearpop, an LA-based startup that facilities brand-to-creator collaboration as well as creator-to-creator collaboration. TikTok says creators who are enrolled in the program will get access to resources, including a dedicated Creator Community group and Mentor Program to connect with other creators. If their video is approved, it will run as an ad on the app’s For You Feed. Videos that creators submit will not be displayed on their profiles. Creators will receive notifications for their submissions if revisions are necessary, with the option to revise or appeal.” Rewards are influenced by many factors, including qualified video views, clicks and conversions. “Once submitted and approved, creators can see the status of their submissions, view performance and check monthly earnings. “Submissions should be high-quality, well-edited, original content,” TikTok explained in a blog post. Once enrolled in the TikTok Creative Challenge, creators will be able to browse through a list of challenges, and view the reward pool, additional details and requirements. To be eligible for the new feature, creators must be at least 18 years old and have a US-based account with a minimum of 50,000 followers. TikTok Creative Challenge is currently in testing as with select brands. The company announced on Tuesday that it’s launching the “TikTok Creative Challenge,” a new monetization feature that allows creators to submit video ads to brand challenges and receive money based on video performance. TikTok is introducing a new way for creators to earn money on its platform.

Tik tok challenge